Hello peeps! As you know I have been working on expanding my portfolio to include more seasonal patterns, this time I created a handful of repeating patterns for Mother’s Day.
While I show off these new designs let me show you a few examples of how a repeating pattern can benefit your business. Hopefully you like what I’m putting down you’ll consider hiring me for your next project.
So here’s the deal and I know I have mentioned this before but I’m gonna repeat myself for the newbies here. A lot of businesses, including mine, will launch seasonal specific products throughout the year and you should be too. It’s a great way to switch things up and drive interest without compromising on your brand awareness or professionalism.
It’s literally an excuse to have a little fun!
Cut Flowers for Mom
This pattern is a bit self-indulgent for me. I love flowers, so does your mom. Now if you’re familiar with my work you’re probably rolling your eyes and telling me in an exasperated tone “I know” and you’re right.
Did I take all of the different vases around the house and illustrate them? Yes, and it was fun.
Now for this example let’s say you operate a little sports shop, and you stock a popular thermos with your branding on it. Maybe it’s one of your best sellers and you’re thinking about running a sale or promo for Mother’s Day. Have a pattern made for the thermos. Boom it’s now a collectable, and you didn’t have to do anything but order a box.
The best promotions for me personally are the ones that don’t take a lot of work.
All of the big box sports gear stores do this. Trust me borrowing an effective idea doesn’t hurt here and there.
I actually used this pattern to make a set of stickers this year.
Daisies for Daisies
This pattern was inspired by a bouquet of daisies I bought from the grocer. I love the minimalism. White and yellow is underrated.
Trying to decide on an example for this one was tough, it would be well suited to all kinds of things. Textiles, decor, packaging, business collateral, etc.
I was making tea for Mark and I when the example hit me. He asked for something that isn’t caffeinated. We have lots of choice but the first one I found was chamomile.
So for this example let’s say you’re an independent fair trade tea company, and you’re launching a new variety, that features locally grown chamomile and honey.
A great way to decorate packaging is with a repeating pattern.
Blooms to be Planted
If your mom is anything like mine she loves to spend time In the garden. She’s started a lot of her plants so early this year she had a pallet, maybe two, full of sprouts.
This pattern was designed after all of the blooms waiting to be taken outdoors.
For this example lets say you’re a florist, and you decide to wrap your flowers in compostable paper with a bold print. You’ll stand out for doing something unique and in doing so you’ll bring attention to your brand.
It’s hard to forget someone who isn’t afraid to try something bold.
With that said this wraps up my examples of repeating patterns for mother’s day.
The possibilities with a repeating pattern are truly endless, don’t be afraid to have fun with it! Your customers will notice. Commissions and leasing inquiries can be sent to me directly at justinericksonart@gmail.com. Together let’s create a unique experiences for your clients.
Stay creative out there,
Justin Erickson
